"I think it's a fair statement to say the advertising base has been wrecked," a senior New Orleans broadcast exec has told the New York Times. "We're in the process of strategizing how we'll deal with that now."
TV channels without viewers, radio stations without listeners, newspapers without readers and perhaps most importantly, businesses without consumers. Such is the unprecedented reality facing the media in New Orleans. And yet, interestingly, the website of local paper The Times-Piacyune has maintained the traffic of 26 million page views per day that it had before the hurricane forcibly relocated the city's population. Your target market are never quite out of range online.
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