Has the great corporate exodus out of Second Life begun?
DeliFaks reports that between May and June, the population of active avatars declined 2.5%, and the volume of U.S. money exchanged within the world fell from a high of $7.3 million in March to $6.8 million in June. It also seems that there are only about 40,000 people roaming around in there at any one time.
Techcrunch's Duncan Riley has done some basic commercial arithmetic: The visitor rate to corporate-constructed locations in SL (0.8-2%) might represent an improvement on the standard online advertisement rate of 0.5-1%, but the CPM varies from around $21 to $180 which makes SL marketing a comparatively risky strategy.
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