It occurred to me today that there are certain establishments in this part of the world that I have in effect chosen to avoid after seeing their Instagram feeds. I won't name them. One was the sort of place I might otherwise have been expected to try out, but one look at their pictorial posts and it's like 'no, not for me'.
This might seem a bit churlish of me, but I have been exposed to the Ogilvy school of brand communication in which advertising and marketing are not primarily about the generation of sales but rather the generation of meanings - meanings that end up as an integral part of the product that is consumed.
And bad meanings leave an aftertaste, or actually in this case an ante-taste: the sort you can almost detect before the victual itself.