Wednesday, January 23, 2008

Pret's new anti-Third World policy

This is just mad of course, as basil leaves can easily be grown on my balcony in the UK, whilst there are all kinds of exotic things that the sandwich chain might want to put in its recipes that tend to do better in tropical climes...whilst at the same time providing a living for poor people.

As Perry de Havilland from Samizdata notes:
"From a business point of view I can see their thinking as a much higher percentage of their clientele are likely to be middle class Guardian readers with an eco-fetish than impoverished Kenyan farmers desperately trying to get the European trading system to let them sell their damn products and really not needing a meme infecting the private sector that makes it even harder for them than it already is."

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