Blogs represent a hybrid between traditional one-to-many communications and networked many-to-many communications and offer some, but certainly not all, of the benefits of both.
Just how this compromise works out in practice depends much on the blogger's style and the balance between monologue and conversational communication in the posts (and comments).
I tried to capture the nature of this apparent fudge at the heart of the medium in the title of my own blog. Oddly though, few commentators on matters 2.0 pick up on it, prefering to emphasise the 'social' aspects of the new platforms over their perhaps less obvious solipsistic aspects.
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