The issue of how the need to pay the mortgage can warp the ethical lenses of people in the communications business is certainly one that is worth exploring in mainstream art, but here there is a layer of rather flippant satire that will actually prevent audiences from grasping most of the deeper ironies.
Still, it's a funny and well written movie as far as the dialogue goes, it's just a pity that the characters are really no better constructed than those in far goofier comedies.
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