- There is still a major misalignment between media usage and ad-spend (in favour of traditional media of course)
- Broadcast skills will become more important as the barriers to entry to providing TV-like services come crashing. In this environment more and more firms (such as Boeing) are experimenting with formal co-creation schemes.
- People's online behaviours have changed significantly with broadband, but regulators have also played an active role in fostering the rise of social (and controllable) media.
Thursday, October 11, 2007
The new marketing environment (2)
A few more points from David Muir's preso which I didn't blog about at the time: