The use of social media within the organisation remains a fundamentally political issue and it is my own view that any set of collective principles should, as far as possible, permit the basic polarities to survive, just as within our democracies we allow lefties and righties to sit in the same chamber, provided that they continue to pay heed to some fundamental code of conduct.
Niall went on to explain how we, as paid communications professionals, ought to approach perceived inaccuracies on Wikipedia. Rather than immediately proceeding to make edits ourselves, we should try instead to interact with the article-in-question's editors, pointing them to references which back up our complaint, and maybe also suggesting a time-frame for them to make changes to the article. After this we might feel we had permission to make the edits, but he added that one of the problems that we still face is that the guidelines on article mods published by Wikipedia are themselves subject to community-based editing.
Niall pinpointed the three most common, and invariably tricky, questions that our clients ask us about blogs:
- Should our CEO write one?
- Who are the most influential bloggers on topic X?
- One of these blogger people has said something negative about us; how should we respond?