The Guardian's Comment is free section is launching London's first atheist bus advertising campaign. Donations will be handled by The British Humanist Association and Richard Dawkins has promised to match all contributions up to a maximum of £5500. The general idea is to counteract the ads from organisations like The Alpha Course on London's transport system.
(This reminds me of Kermode's law that any movie advertised on buses must be a stinker!)
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