Wednesday, November 25, 2009

Social media phenomenon

"No me digas que no tienes que ir al baño, cuando te miro te la pasas facebookeando"

Yet another surprise hit in the Spanish-speaking world which owes its success almost entirely to promotion across multiple online platforms and word of mouth recommendation..and Esteman's exitazo is actually about the social media. His (Facebook?) friends provided the background dancing in this video that he financed himself, and which was viewed many more times in Spain that his native Colombia:

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