The front cover of PR Week this week includes a piece titled "Starbucks reviews PR to build ethical image". When you read Frode's posting from MacWorld you can see that their agency will have their job cut out for them: "Starbucks upset me quite a bit, with a promotion that if you buy a specific product they will donate money to the relief effort. No general donation, no bucket for cash, just a way to push a product. Tacky, manipulative just bad. Yes, I emailed them."