Thursday, October 11, 2007

The new marketing environment (2)

A few more points from David Muir's preso which I didn't blog about at the time:
  • There is still a major misalignment between media usage and ad-spend (in favour of traditional media of course)
  • Broadcast skills will become more important as the barriers to entry to providing TV-like services come crashing. In this environment more and more firms (such as Boeing) are experimenting with formal co-creation schemes.
  • People's online behaviours have changed significantly with broadband, but regulators have also played an active role in fostering the rise of social (and controllable) media.

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