"Water cooler issue-tainment at its most issue-taining," was Mark Kermode's take on Blood Diamond yesterday. He seems aligned with my view that in order to get this kind of issue into mainstream consciousness you have to make a mainstream, multiplex movie, with all the silliness that that usually entails.
Interestingly though, the McClatchy Washington Bureau has reported that the extent and lethality of conflict in Sub-Saharan Africa is "down sharply", just when this film has made it the hottest topic amongst Hollywood's rock-wearing classes.
"Gliberal...a lovie fest" were the key soundbites in his review of Emilio Estevez's oh-so well-meaning Bobby. (He then quoted another neologism he'd overheard: "Thinkronise" Euugh.)
As for The Fountain, Kermode quipped that "you wait six hundred years for a Mayan movie and then two come along at once".